A new search engine report has just come out to verify what the law firm search engine optimization professionals at the Legal Marketing Advantage have stating for some time.
Online PR News – 02-April-2011 –A new search engine report has just come out to verify what the law firm search engine optimization professionals at the Legal Marketing Advantage have stating for some time. Organic search results perform better than paid searches. If you have been involved in online law firm marketing in a big market for the past year or so you may have also detected the decline in clicks and massive rise in the price of each hit on pay per click networks notably in Google AdWords. The new study verifies that organic search wins over paid search not only in the legal field, but in the majority business fields as well.
The latest search engine study was done by User Centric and confirmed without a doubt the escalating importance of SEO for all businesses that desire to acquire customers from the online marketplace. User Centric used their eye tracking technology to look at major search engines (Google and Bing) through the eyes of the user. The study revealed that every single person (100% of the individuals) doing a search in the test looked at the organic search results on both Google and Bing. When that was compared to the right-hand paid search ads, where only 28% and 21% of participants glimpsed at these on Google and on Bing (respectively), the organic search results were the clear victors.
The report also showed that the users not only concentrated on organic search results more often, versus paid search results, the users spent considerably extended times viewing the organic search results. Essentially they viewed a website that comes up in the normal results longer than the ones in the paid results. This leads us to think that internet users are learning to overlook the paid ads more as the bulk of Internet surfers become more search savvy.
Corey from Legal Marketing Advantage reveals, “This indicates that your SEO efforts will be more significant than ever and can acquire more results for your law firm. The truth is it takes longer and takes a more serious effort to rank well on the majorsearch engines like Google and Bing through organic efforts but the results in the long run will be much more advantageous. Now does this mean that pay per click is dead? Not really.”
Corey goes on to say, “Even with the results of this study showing the significance of SEO, the top three paid ads can get a lot of action BUT the price per click in the main legal categories can be shocking. The cost and return on investment are going to differ significantly depending on what market you are after and what category of law you wish to focus on. Some PPC campaigns can still be very profitable if a law firm marketing company really knows what they are doing. Then on the other hand sometimes PPC costs are dirt cheap but it usually means consumers are not looking for those particular terms.”Source http://www.onlineprnews.com/