Monday, February 28, 2011

Samsung release Galaxy tab 8.9 inch on 22 / 3

Samsung has sent an invitation to attend the press event to introduce new products in its Mobile Unpacked CTIA be held on 22 / 3 to in Orlando (USA). Accordingly, the company will launch 8.9-inch version of the Galaxy Tab Tablet PCs here.
Samsung will showcase new products at the upcoming CTIA.

According to the invitation, it seems the launch of the Galaxy would be Tab 8.9 inch main that event was to introduce this new product of Samsung targets.

Few detailed configuration information for the Samsung 8.9-inch Tab Galaxy mention but it seems this device will run on Android 3.0, NVIDIA Tegra processors 2 but have limited memory storage processing and the camera resolution is lower.

The launch of Galaxy Tab 8.9 inch version is regarded as an attempt by Samsung to produce a larger tablet but is still capable of competing with Apple's iPad on price. In addition, Samsung is also trying to stop the advance of the tablet LG Optimus Pad same size.
According Electronista

The Difference Between Black Hat SEO and Bad SEO

With all the recent fuss over what went down with JCPenney's search engine optimization (SEO) initiatives, people are freaking out.

Not too long after the news broke, a Forbes blogger posted "One CEO's Experience: Yes, You Can Accidentally Hire a Black Hat SEO". Wow, that's a scary title. Should be good for driving some pageviews and ad revenue.

Here's an excerpt:

Thus Joe Silverman, CEO of New York Computer Help, an IT outsourced service company, found himself several years ago embroiled with a black hat SEO firm that, unbeknownst to him, exchanged links with non-related websites. "There were sports and apparel company websites that had our website link on it, boosting our ranking in a non-Google policy-like fashion," he tells Selling It. "At the time, we had no clue what the black hat SEO company was doing until one day, our ranking dropped significantly." Silverman then hired an SEO company that used white hat techniques to untangle the unrelated links and the subsequent damage it caused. The process, he says, took years.
Wow! They exchanged links with non-related Web sites.

Ouch. That's some pretty wicked black hat going on there.

Sense any sarcasm there? You should. Black hat to me is cloaking, hidden text, hacking sites for links, and redirecting traffic via hacks.

There's a difference between black hat SEO and what I believe happened with JCPenney, which is just bad SEO.

The History of Link Exchanges

When I first started in the search space (February 2000), everyone was exchanging links (this stuff is still going on today). "I linked to your Web site, now you link to mine."

Some would try and exchange links with folks who were in complementary business, and some would even exchange links with direct competitors.

Some were link whores (pardon me; no other word seemed descriptive enough) who would exchange links with all-comers. "You have a website with a links page? I'll link to you, and hope that you'll link back to me."

And on it went. Until the search engines got smarter.

Their algorithms started accounting for this. They could see that the relationship here was a system whose only meaning in existence was to further someone's search engine rankings.

There was virtually no value to the visitor. In many cases, these links pages were buried within the site architecture, and it was patently obvious that the only purpose was to try and grow inbound links so that their Web site would eventually rank better.

For several years now, good SEOs have been working toward creating compelling reasons/methods to generate one-way (not "reciprocal") links to a website to advance their search rankings/traffic.

Link Schemes

Some of these "perfectly acceptable methods" of generating one-way links seem a little "iffy" to me, if you read Google's guidelines on link schemes closely enough.

My take away is that the "link scheme" from the Forbes blog post isn't something that will get your site banned. However, if the link building effort is poor (exchanging links is, generally speaking, not a great approach to building your link profile), it's certainly not helpful.

However, the one thing that is hotly discussed among SEOs is the "buying or selling links that pass PageRank."

Time to Take a Poll

I want every SEO reading this to take the 10 seconds and answer this:

Who here has ever recommended to a client, or to a Web site owner, that they buy a directory listing?


I recommended a directory listing because:

It's a good link for SEO purposes.

The traffic value for the money was a good investment.

Be honest. Have you reviewed your analytics to see how much traffic you get from a directory listing? Have you compared this with what you might pay on a per-click basis for traffic from your "best performing keyword" on AdWords?

I can't think of a single case when a directory listing generated -- by itself -- a direct positive ROI. Without the link value, I wouldn't be recommending it. The nice thing about directory listings is that you can always find a relevant page to get a link from (that's what it's all about after all, right?).

I understand that what went down with JCPenney's link "scheme" was over the top. And, I'm not telling you to go out and buy links (though there are many companies doing this and generating a ton of traffic because they are).

But, many would argue that even "acceptable" means of generating links are "paid links," such as directories, press release writing/distribution, widget development/social promotion (time is money), and on and on.

Overstock: Extra 10% Off for EDU Links

Just this week, Overstock was penalized for extending discounts of up to 10 percent to universities/students/faculty who wrote posts that "happen to contain keywords in the anchor text of links." Not only is this against Google's guidelines, but it's also against the Federal Trade Commission's Guidelines; this link will take you to an article regarding a company which is helping with FTC disclosure issues.

Some might say that, so long as there's disclosure as to what's going on, this should be perfectly legit. Google's rules say we should "create unique, relevant content that can quickly gain popularity in the Internet community."

So, is promotion of "product discount opportunities" what is defined as "unique, relevant content"? It's obvious that the Internet community believed this to be "popular" and hence drove a ton of links to Overstock.

Good marketing? Or, bad/too aggressive link building?

Win Links the "White Hat" Way

Perhaps the best rule here is "slow and steady wins the race" (even though that's not always the case, at least you won't get busted). Perhaps another rule is "if it seems too easy, it's probably black hat" (except for those "paid directory links," right?).

For now, the safest way to build up trust/links for your Web site is to create good, unique, resourceful/helpful content (perhaps through a blog), promote your blog via social channels (be sure that you're connected with many in your industry, or your target audience), and try to win links the "white hat" way.

Save up to $400! Register now for SES New York 2011, the Leading Search & Social Marketing Event, taking place March 21-25. SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events, and parties. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. Early bird rates expire March 4.

Online Marketing Specialist, Tommy Bussey, Gaining Momentum

From SEO consulting to Facebook ad campaign management, Tommy Bussey is becoming an online marketing specialist to watch...

Online PR News – 27-February-2011 –In the past 2 years a lot has changed in the world of internet marketing. The constant advancements in SEO and Social Media have been keeping things interesting. The gaining popularity of cost-per-view traffic is creating new competition. Affiliate marketing has thousands of new faces. And the flood of new "local business online marketing firms" has been nothing short of amazing. Not to mention, the surfacing of QR codes and the surge of mobile marketing popularity.

Through it all, one can only raise the question: how is it possible to stay in tune with everything that's going on? Well, the answer to that query isn't such a simple one. Because, in addition to rapid advancement, the competition in every sector of the online marketing space is spiking. This makes it very difficult for a complete "newbie" or someone like a "local business owner" to even share a small piece of the pie.

This internet marketing industry requires a borderline obsession and a relentless passion for the daily grind and frustrations of it all. Whether you're doing SEO, social media, PPC or affiliate marketing, it takes tenacious testing, tracking and out-of-the-box thinking to find success...and even more to remain successful.

As an online marketing specialist, Tommy Bussey's "obsession" with the industry started 2 years ago while he was in college getting his formal degree in advertising and public relations. He has since gained experience in literally every facet of online marketing from running mobile display ads on smartphones to buying media to affiliate marketing to PPC to Facebook. Then there's SEO or search engine optimization. This is an area of online marketing that Bussey has thrived in and is starting to receive weekly prospects wanting to hire him as their SEO consultant. In addition to maintaining his own portfolio and client base, he works full-time optimizing sites for an Inc.5000 company in South Florida. Currently he has his hands on over 100 web properties.

If you'd like to learn more about what Tommy Bussey is doing and read valuable up-to-date information regarding the online marketing industry you may visit his personal blog at


Google search engine makes big changes to combat SEO "cheaters"

A closely guarded secret, Google's mathematical formula that orders websites according to their content quality, has changed, according to a Google blog post Thursday.

This is in response to recent criticism over low-quality websites that rank high on searches but are not useful to the user and instead might be full of advertisements. But many believe the real target is "content farms" — websites that collect content from the day's most searched terms.

Websites that have been accused of farming content for search engine optimization include AOL and the Huffington Post.

One critic called the Huffington Post's "story" on the Super Bowl "the greatest example of SEO whoring of all time." (Judge for yourself here)

Google's virtual "spiders" constantly scan the internet for content and rank websites according to a list of criteria that many SEO experts have tried to decipher. The list includes relevant content, structure of the website's coding, and the use of keywords.

The SEO industry, spawning from the search engine market, is believed by some to be a billion dollar industry. Many small businesses look to SEO experts to help sell their product or services online by receiving a high website ranking.

"Our goal is simple: to give people the most relevant answers to their queries as quickly as possible," according to the Google blog post.

Google, the forefront of online commerce, said that the changes will affect 11.8% of search results on its website, but many webmasters have complained that the changes dramatically dropped their traffic overnight.

"Hey Google, this is not fun anymore - YOU'RE KILLING OUR BUSINESS!" posted one critic on a forum.

Sunday, February 27, 2011

Ideastack Announces SEO Hosting for High Searches

Ideastack Solutions Private Limited, a leading Web server hosting company in India, introduces its search engine optimization Plan, Perfect web hosting plans designed for businesses who are looking for High Ranking in search engines such as Google, Yahoo!, Bing and other top Search Engines. Ideastack has Powered its SEO web hosting to get maximum impact and high ranking, searches in Top search engine.

Seo plan will help customers to generate premium leads, says Shazim Machiwala, Technology Expert, Ideastack. “The best Seo plan will always increase the result for website on internet”. Ideastack Seo package comes with C-class IP addresses for back link recognition.
Search engines measure & Analysis many different factors to determine ranking of every website. Spreading the web of IP addresses over several different domains, Powers & Increase the quality of a website’s back links and always protects a website from association with low quality domains Hence Resulting in Getting, High Quality of searches. SEO web hosting of Ideastack is loaded with multiple C-class IP addresses which is Responsible to increase Back link potential. Idea stack’s Powerful SEO web hosting plans maximize rankings & Searches for both, large network of Website on Different Servers Hosted using Multiple C-class IP`S and Also for the Websites on a given server.

“Apart From Seo hosting, Ideastack Ensures 99.99% uptime for fast loading & Differential backup So That No Data loss so searches engines can always Cache your website’s updates and changes,” says Machiwala . “With Ideastack’s Powerful hosting Servers, Technology and Internet experts, customers can help improve their SEO strategies & Results.”

Ideastack’s SEO web hosting plans is user friendly and can be customized for many websites and Has WHM control panel to manage every IP and domain. Ideastack’s has Microsoft certified engineers & live migration Technology to ensure a smooth Functioning and constant uptime during migration of websites so that problems such as Time out can be avoided. Ideastack regularly maintains its servers & systems for consistent uptime, performance and fast loading times, which also contributes to higher ranking.

“With Ideastack SEO web hosting you get high ranking, 99.9 % uptime, and Real Time data transfers, low latency to help you achieve your business goals and stay ahead of Your competitors,” says Machiwala. “Ideastack also gives you 24x7x365 support Through phone, live chat, Ticket system and flexible Seo hosting options so Your web hosting Performs Best for your business.”

We Welcome Clients & costumers Who are looking for reliable & Result oriented hosting solutions based on multiple C-class IP, High End software, High End Servers, certified engineers Who Can Guide, Are Available 24x7x365 to assist. Visit to know & learn more about SEO web hosting.

SEO Salaries Higher This Year [Report]

If you're thinking about working in the search engine optimization (SEO) industry, now is a good time to get started. Starting salaries have increased 17.5 percent versus last year, according to a salary guide prepared by executive recruitment firm Crandall Associates.

Base salary for SEO specialists is $59,000 (up from $50,300 in 2010); average salary is $75,000 (up from $73,500); and the high is $87,300 (up from $85,100).

SEO specialists as defined by Crandall as being "responsible for getting web sites ranked in top positions on all major search engines utilizing relevant and popular keywords."

Crandall reported these findings in its "Online Marketing Salary Guide." The full report, which includes the average salary and salary ranges for 21 positions, plus job descriptions, can be can be downloaded for $50.


SEO services can be used by a website to obtain great profits. Services like social m

London - A business has to establish a strong base on the internet to be successful nowadays. There is a lot of potential in the online world and businesses can reach out to their clients on the internet through a website. There are many different websites out there and it will be difficult for a website to get traffic and backlinks unless and until it gets noticed online. For this, a website will have to be optimized well to get ranked on top of popular search engines. This will be possible with the help of a good online business that offers diverse SEO services.
Search engines are used extensively by people all around the world to search for a website. That is why it is really important to get a website listed high on search engine result listings. A website can opt for a wide range of options to get traffic and backlinks and get the right attention from the right people. One of the best services that should be utilized, are SEO services that can help a website to get recognized and loved by popular search engines. Alternatively, services like social media marketing and Pay Per Click (PPC) can also be used to get traffic. There are various services in Search Engine Optimization that can be used for efficient online promotions.
SEO services like link building, article marketing, directory submissions, press release writing, etc. are some of the most commonly used solutions that can help websites get noticed. These services all work on developing good content and establishing backlinks that is appreciated by popular search engines. Meanwhile, Social media services can also help immensely in getting a lot of traffic. It can be used to promote a website over well known social media networks and platforms. All these services can help a website list on top of search engines and get noticed by the target audience.
SEO Ladder is involved in helping websites by offering solutions like SEO services, link building, blog advertising, social media and PPC management, to name a few. They can offer special search engine optimization based services like website analysis, social media campaigns, PPC campaigns, web design and SEO consultation. They have been in the industry for over 10 years and are providing leading services to websites who need to increase their sales and enhance their profits. For more details, check out

Syed Zaidi is author of this article on SEO services.
Find more information about Search Engine Optimisation and Social media services

About Us: SEO services can be used by a website to obtain great profits. Services like social media, link building and reputation management can offer immense aid.

Contact Info: 78 York Street London W1H 1DP UK



Country: United Kingdom

Contact: Syed Zaidi


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Phone: 020 7692 5687

Is Google’s SEO euphoria killing premium writing on the net?

Now that Arianna Huffington has halted her entrepreneurial journey and starts carrying an AOL business card in her hand bag instead, there is a larger question that dogs the internet. Is this the final straw that will break the content creator’s back? For the diehard online journalist, who has long dreaded the commoditization of content on the internet, there seem to be troubled times ahead. The $315- million marriage of Huffington Post and AOL is just the latest alarm bell that went off. And for the country with the world’s highest English-speaking population, India, the portents are not too good as well.
India hasn’t had its own Huffington Post so far. Hence, any debate over its valuation, ethics of unpaid content or the ideological shifts of its charismatic ex-owner, cannot possibly have a direct Indian connection. Online news in India largely gets defined as print or television news reproduced on the media group’s respective websites, whose staffing, content sourcing or even advertising revenues seldom threaten their existence. Originality would be limited to blogs and a certain percentage of the low intensity breaking news flow, which mainstream media doesn’t bother to focus on. But there is a larger fallout, which this deal has underlined. The commoditization of online content now has yet another powerful alibi for publishers and advertisers alike, but not good news for the career writer – journalist or otherwise.
A dot com boom, a bust and a resurrection later, the internet may well have become a dream nursery for an entrepreneur to grow his dream venture, but the very tools of measurability that have made the internet a money spinner and a viable advertising medium for many, are gradually proving to be the nemesis for good writing. Technology may be constantly refining a unidirectional climb towards precision-targeting and contextual relevance, but it is simultaneously corroding its ability to differentiate between chalk and cheese – between premium writing and run-of-the mill or mediocre content.
On the internet, one word fits all. Content. From articles written by the brightest erudite brains to a proverbial essay on the cow by a barely literate rookie – it’s all content. The worth of the written word is no longer relative to or dependant on either its author or its publisher. For Google’s search engine algorithms, a word is a word after all – nothing more, nothing less. And now that Google controls an overwhelmingly large portion of the internet’s revenue machine, publishers are only too glad to play to the search engines, than to its readers. In trendy parlance, it is called search engine optimization.
Catering to readers gets us adulation that’s not monetisable. Catering to Google gets us revenue, says a prototype publisher. And how does a journalist get paid, if there are no revenues? True. And false. True, because that’s the formula on which the media industry operates. And false, because the internet has fallen prey to its own strength of measurability, when it comes to commanding disproportionately high advertising tariffs, the way print and television get away with.
So, no matter how smug a celebrity iconic journalist or columnist may feel while writing an in-depth, well-researched article on a subject topping the current affairs charts, a greenhorn with a barely tolerable knowledge of the English language could well garner better revenues by blatantly rehashing and aggregating content from multiple published articles on the same subject the next morning. And one of the sources could well be the journalist’s own article. Copyright violation, did you say? Not quite. Sentences can be rejigged, clauses transposed and synonyms brought in to make the “content” read different. And finally, there are online plagiarisation-detecting software tools like Copyscape that can certify “uniqueness” of any content with a single click. That’s all one needs to achieve in order to qualify for Google’s Adsense dollars.
Journalism, much like soulful music and aesthetic photography, has always been an art – of lyrical expression and great story-telling. The advent of 24x7 satellite television may have usurped the task of breaking news, but the beauty of the written word still commands colossal respect, which has quintessentially epitomised journalism as a profession. Writers and journalists who have recall value, are precious because readers love to read what they write and the way they write. Greater the recall and respect, the greater their market value,and the salaries they earn. A Walter Lippmann did not need to count his pageviews or his Google Adsense eCPM to win two Pulitzers or his legendary fan following.
Perceptions, one would say. Unscientific too, perhaps! Not measurable beyond a certain degree of extrapolation. But that’s how newspapers and magazines have flourished through the ages. That’s how journalists have become icons and celebrities. That’s also how the advertiser has been evaluating publications and apportioning media spends. None of this was strictly measurable, and yet excellence was rewarded.
Google’s technology prowess has brought about a major paradigm shift – it has made the formula of earning money a bit too simplistic and rendered excellence dispensable. One doesn’t need to be a mega media conglomerate today to get into the online content business. An entire industry has mushroomed out of even nondescript towns, which takes advantage of this blatant commoditization. Garage operations, which once spawned technology startups, now recruit youngsters with a woefully limited hold over the English language as content writers, with paltry salaries, at times even on a pay-per-story basis. Topics don’t owe anything to topicality. Whatever is hot on Google, becomes a hot topic to write on.
The volumes of content produced are published on the internet and optimised according to Google’s search recommendations, so that it could get more visitors to come and click on the ads on their pages – better known as search engine optimization (SEO) to the initiated. And then the cash register starts ringing. It is an easy formula to earn revenues by simply amassing sheer volumes of content, its abysmal quality notwithstanding, and then just waving the SEO wand. And voila, you are in business.
Whether content writers are hired for a salary or paid one dollar for every 500 words, the mushrooming market for SEO content would put even a wastepaper (in India, it is called raddi) business to shame. For a country that has millions of English-speaking youngsters in search of jobs that don’t expect either great degrees or shades of excellence, being mediocre or intellectually challenged is no longer a spoiler on the internet.
The demise of the internet as a journalist’s playground going unmourned is understandable though. What the writer has lost, the advertiser has gained. So has the micro, small and medium enterprise (MSME) sector, which forms the bedrock of Google’s India revenues.
At the height of the global financial meltdown, the Indian MSME sector has learnt its most valuable lesson – the benefits and viability of online marketing. As the publisher and the advertiser celebrate their resonance, a comparatively miniscule community of established and aspiring writers, endowed with excellence, displays a mounting sense of dismissive nonchalance about the online medium being a credible career prospect.
Even now, when social media has begun to alter lifestyles and media planners are beginning to loosen up and consider apportioning a noticeable slice of client budgets to online advertising, the aspiring journalist in India thinks online for just his social networking and blogs at best, but unequivocally opts for print or television when it comes to either his business card or salary. And that leaves the rest – who may not be good enough on a journalistic yardstick, but effortlessly pass muster for the countless SEO companies, which gives them their salary.
Paid content on the internet is one experiment that has bombed repeatedly. If readers have repeatedly refused to pay up for the content they consume online, advertisers have been roped in with technological impunity to make the medium viable for content. Fair game. But that’s where my eulogy stops. Excellence on the internet will be sorely missed. (Copyrights: Global India Newswire)

(Saurav Sen is a senior digital media professional and consultant based in New Delhi. He has been the Head of Digital Media, Khaleej Times, Dubai, Editor of The Times of India Online and Group Business Head (Internet & Telecom VAS), ABP Group in the past.)

Saturday, February 26, 2011

Why Solid, Ethical SEO Practices Should Be Important to You

Recently a couple of big names made the news (here and here) when they were exposed violating Google’s Webmaster Guidelines. The disingenuous methods formerly used to boost their rankings in search are considered “Black Hat” SEO tactics, which implies the dubious techniques used by certain practitioners. The offending sites are now suffering ranking penalties in Google search and perhaps much more importantly, their name and online reputation has been disgraced.
Now Google is retooling its search results to reduce rankings for poor quality sites. This includes sites that copy content from other sites (also known as “scraper” sites), duplicate content sites and others that provide a poor user experience. Frankly, we feel this is wonderful news for honest site owners and businesses that do not participate in risky schemes to boost search rankings. Search rankings for quality sites that have solid, original content will continue to improve as low-quality spammer sites lose rankings and drop off the competitive radar.

Here at Web Ad.vantage we are acutely aware of and carefully follow Google guidelines and best practices. Our Search Engine Optimization (SEO) recommendations are crafted to work within the rules. We always recommend our clients use unique content of the highest quality on their sites, and work hard to ensure our clients do not fall prey to link farm schemes and other risky practices which they may regret down the road.

Solid, honest SEO practices are not evil, dirty or something to be feared. In fact, when legitimate techniques are properly applied to your site, both your site visitors and rankings in search results pages will benefit from improved information quality and presentation. Your site becomes more discoverable, valuable and easier for visitors to use, which can translate into increased sales and conversions. In short, when you invest in professional SEO services from a reputable company, you are making a sound investment in your online presence, reputation and your bottom line.

SEO Techniques and Technology

Internet search engines have become the dominant force in driving traffic to a company’s Website. As a result, marketing executives and Website managers find themselves locked in a battle with their competitors to gain optimal placement on search engine results pages. The real winners are those companies that can maintain high search engine results consistently over time.

Many leading companies today are harnessing the power of emerging technologies to achieve search engine optimization, or SEO. This paper discusses best practices and techniques for improving and sustaining SEO and maximizing your results for generating inbound traffic to your Website. The discussion will focus on modern and emerging technologies that provide specific tools and functionality so that you, the reader, can become competitive or take a leadership role with your own SEO program and processes.
Finally, you will view the next-generation technologies from Sitecore that optimize your search engine marketing. Sitecore provides a Web Content Management solution that enables marketing executives and website managers to organize and streamline their SEO efforts.


Integrating social media with SEO

Social media is a big part of search engine optimization. It gives retailers another channel, where they can interact with their customers at a more casual level. This makes social media a vital part of trust building.

Experts forecast that the use of social media in SEO campaigns will continue to expand as the industry gets older. It is an integral part of SEO campaigns.

Social media draws its significance from traffic. These sites are often the most used sites of consumers. They interact with their friends and meet new acquaintances through many social networking sites online—the most notable of which is probably Facebook.

Plus, they have become relevant to search. Currently, Google and Bing are referencing Facebook and Twitter to filter relevant content.


Adding Email Marketing in SEO Services Bears Fruit for Online Trading

(openPR) - Email marketing is one of the essential SEO Services designed for online businesses offered by SEO UK. It can be used to gain brand recognition, increase sales and retain customer loyalty.
25 Feb 2011: Every online business strives to appear top in all major search engines including Google, Yahoo, Bing, etc in order to promote their products and services. Recognising the desire for improved ranking among online vendors, SEO UK, an online wing of Evolve Media which specialises in search engine optimization, web design, and development, has added Email marketing to its package of SEO services offered to clients seeking online results.
Online business, of late, has left its impact in every sector due to the ease in the process of promotion and the selling of goods and services. Consequently, businesses seek help from professional SEO consultants to improve their visibility on the World Wide Web through ethical applications, and convert leads into sales. At the same time, it is seen that in some cases traffic generation is not the only means to get brand recognition or enhance sales and online businesses today opt for a solution that helps them maintain strong communication with their customers. In fact, maintaining continuous communication with customers enables businesses to consolidate their position as well as enhance sales. Reacting to the latest business trend, includes Email marketing in its package of SEO services to ensure a high return on investment.
Email marketing from is an online marketing technique that allows businesses to send messages and connect with both existing and potential customers. SEO UK considers Email marketing software known as GatorMail Email Marketing Platform from Communigator as a tool for diverse clients, small and medium, to send newsletters and promotional messages to, and maintain long-lasting relationships with, their customers. The application of Email marketing along with other SEO and Internet marketing services allows businesses not only to gain top ranks in all major search engines, but also enhance sales and increase customer loyalty.
SEO UK, which is a part of Evolve Media, is a leading SEO company that offers complete search engine optimization solutions, web design, and development to small and medium sized organizations in the UK.
Evolve Digital Media Ltd
23 Swan Court, Mangles Road
Guildford, Surrey GU1 1PY
United Kingdom
Telephone: (0800) 612 8401
Fax: (0844) 504 2740

Search Engine Optimization Horrors: Be Careful Who You Hire For SEO

A recent article in The New York Times, The Dirty Little Secrets of Search, by David Segal exposes the backhanded tactics some SEO firms utilize to improve their clients' search engine rankings.
Segal investigated the unusually high rankings by J.C. Penney the last several months for a broad range of keywords. Through the help of a search expert, The Times uncovered the use of paid links scattered across the web, on mostly obscure, unrelated websites. These paid links pointed to the site. This technique is considered a no-no in Google's SEO rulebook, and is part of practice known as "black-hat" optimization.
Segal explains black-hat services "are not illegal, but trafficking in them risks the wrath of Google. The company draws a pretty thick line between techniques it considers deceptive and "white hat" approaches, which are offered by hundreds of consulting firms and are legitimate ways to increase a site's visibility."
Turns out J.C. Penney issued a statement saying it was not involved with or aware of the paid links, but shortly thereafter fired its search engine consulting firm.
Upon notification, and after investigating the findings, Google has adjusted J.C. Penney's ranking for a variety of keywords. In one case, in a span of two hours J.C. Penney dropped from the number one search result for "Samsonite carry on luggage" to a dismal number 71.
J.C. Penney's story is fair warning for small businesses to ensure their hired SEO help only employs white hat optimization techniques.

Friday, February 25, 2011

The SEO Guys Founding Partner Is A Keynote Speaker at Underground Online Seminar in Washington D.C.

The SEO Guys, a firm that specializing in the planning and execution of search engine optimization for businesses and professionals, announced today one of their founding partners, Brad Gosse will be a keynote speaker at the upcoming Underground Online Seminar in Washington D.C., held March 3-5, 2011.
This year is the 7th year running for this prestigious seminar. Other featured speakers include, Ted Leonsis, former Chairman and President of AOL, and current owner of the NHL's Washington Capitals, and NBA's Washington Wizards. Also, Marc Ostrofsky who is in the Guinness book of World records for the record sale price of in 1999. Brad feels honoured to speak at this event along with this calibre of other business leaders.
Jordan Kovats, Project Specialist and another co-Founder of The SEO Guys said, "Brad has been operating successful businesses on the internet before Google even existed! His understanding about Internet Marketing and traffic generation, is experience based, and respected by many." Those attending the Underground Online Seminar will enjoy the benefits of Brad's vast experience. His talk has the provocative title of "A+ Lessons Learned from an X-Rated Industry". Brad has consistently held a top ranking for one of the most searched words on the internet earning him an enviable reputation in the Search Engine Optimization world.
Brad was the Keynote speaker this past October in Detroit at Wordcamp where his talk was outstanding. He is on the cutting edge when it comes to Search Engine Optimization. Brad regularly contributes to the latest 'white hat' methods employed in SEO work for the continued benefit of the clients of The SEO Guys.
In other news, The SEO Guys have recently launched Version 2.0 of their redesigned website. Along with a fresh, vibrant new look, a Live Chat Feature has been added to enhance visitors' experience to their website. The Live Chat Feature helps answer visitors' questions in 'real time'. When asked about the significance of feature, Kovats responded, "We felt it was important to the consumer to have an actual person who could answer their questions in real time while visiting our website". He went on to say, "Anyone can put up a phone number or email address with an auto-responder. We want to stand out amongst the other SEO companies by being better in our work, and in our customer service".
Search Engine Optimization is more than just a 'hot topic'. It is a rapidly growing industry. If your company is considering hiring an SEO company, ask them for some examples of recent success stories. The SEO Guys believe so much in their work, they even track their own SEO progress on their website! For more information, go to and check out the case studies.
For the original version on PRWeb visit:

Affordable SEO Services by SEO Company in India, Delhi

Posted for Web Allways
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Google schools

Google slaps down Overstock’s attempts to boost rankings by offering discounts for inbound links from universities. The incident is the latest attempt by the search engine giant to fight off attempts to game its system, and could signal a harsher stance against large retailers.

Here is today’s search engine optimization tip for online retailers: Don’t pay college students—or, really, anyone else—to do the grunt work of building links back to e-commerce sites. That’s what Inc.did, and now Google is penalizing the web merchant with lower natural search rankings.Overstock, No. 28 in the Internet Retailer Top 500 Guide, had encouraged web sites affiliated with colleges and universities—that is, sites with .edu addresses—to embed links that would lead back to the Overstock e-commerce site. For instance, a blog from a graduate student at the University of Texas at Dallas offered advice to new students and mentioned such items as gift baskets, computer desks and laptop computers. Those terms were highlighted, and embedded with links that led back to the Overstock site. Web publishers, such as bloggers, who embedded those links in content on their sites could receive discounts from the retailer.
Overstock says it has discontinued the link-building program.
“We enabled university webmasters to provide discount links to faculty and students. Google has now made clear it believes these links should not factor into their search algorithm,” says an Overstock spokesman. “We understand Google's position and have made the appropriate changes to remain within Google's guidelines. In fact, we had already discontinued this program two weeks ago when we notified university webmasters.” He adds that some university administrators have been slow in pulling down the links.
Overstock provided no further details. Google did not comment beyond a general statement that it sees frequent attempts to game natural search rankings.
Links leading to a site generally can boost that site’s ranking in search results for Google and Bing, with the idea being that inbound links provide evidence of a site’s worth and value. Search experts say that .edu addresses can carry special weight for retailers because Google treats .edu addresses as more authoritative than some other types of web addresses, especially when leading to an e-commerce site.
“Virtually every retailer pursuing an SEO strategy would welcome .edu links because of their reputation for boosting rankings,” says Rich Stokes, founder and CEO of AdGooroo, which tracks online advertising. “Not all retailers succeed at this, however, because academics in general do not like to post links to commercial sites.”
How Google caught Overstock was unclear, though press reports say an Overstock competitor tipped off Google. Byrne Hobart, marketing strategy director for Blue Fountain Media, an online marketing firm, says Overstock did a poor job of concealing the link-building effort. “Anyone looking at those links would be able to see that they were artificial,” he says. “And since these were links from high-value sites, they're quite visible.”
The main problem, search experts say, was the use of product discounts to encourage links from university-affiliated sites. “Specifically targeting .edu links in exchange for discounts is a form of payment and Google is against paying for links,” says Mark Hawks, founder of SEOSavvy, a web marketing firm. He says Google usually penalizes sites automatically, such as via an algorithm update that attempts to fix a specific loophole, rather than by hand, either through outright banning a site or manually lowering its rankings. Overstock did not detail how much its rankings dropped in the wake of the incident.
The Overstock incident is the latest one to highlight how Google is trying to fight back against what it considers out-of-bounds attempts to game its search rankings.
Just before Christmas, for instance, the search engine giant said it would take steps to lower rankings of sites that try to use consumer complaints to boost search rankings. The move came after the owner of eyewear retail site bragged that he increased its rankings because of the volume of consumer complaints about it that were posted online, some of which contained authoritative links back to the site.
And earlier this month, multichannel retailer J.C. Penney Co. Inc., No. 16 in the Internet Retailer Top 500 Guide, said it would cut ties with its SEO marketing vendor after an article in the New York Times accused the retailer of using paid inbound links to boost rankings for a variety of products sold by the merchant. The retailer says it is working to make sure the links are taken down.
Such incidents underscore the importance of search rankings, search experts say. “In recent years, retailers have become more aggressive and thus less compliant in their link-building tactics,” says Eric Papczun, vice president of SEO and feeds for Performics, another online marketing agency. “We believe this is due to the increased competitive pressures to grow this channel due to its high return on investment and opportunity to add customers.”
But the recent issues involving Overstock and Penney also signal another shift in how Google handles search rankings, he adds.
“Some retailers have a false sense of security as they have believed that Google will not target corrective action on their large brands due to their size and importance of appearing in search results—almost a ‘too big to fail’ concept,” he says. “If this was true, it is no longer the case.”\

Thursday, February 24, 2011

If you steal my articles and I find out, I will destroy you. That is all.

SEO (Search Engine Optimization) is an industry rife with individuals who just loooooove to thieve content, what with content supposedly being king and all. The more on-page copy a person can populate a site with, the better in terms of rank-ability. Yes, it takes more than just populating a site with copy for it to rank well, but it certainly does help tremendously in most circumstances.

Because of that — and because people know that Google is ever-increasingly getting better with identifying (thus, ranking lowly) duplicate content — there’s a popular practice for generating would-be unique content from a preexisting article, called “article spinning.” By definition:

Article Spinning: Taking a written body of work and manually or automatically modifying it using synonymously equivalent words and/or restructuring its contents; then, posting the modified body of work on the Internet as though it is unique and original content.

Stepping back for a minute, as a writer, it doesn’t get much worse than someone stealing your content and pawning it off as their own. Whether it’s someone copying your content verbatim and posting it with their name, rewriting your content instead of writing a custom piece based on it, scraping your content and not linking to your original article, or otherwise, there just aren’t enough anger management techniques out there to prevent a writer from wanting to absolutely destroy someone who thieves their content!

Back to spinning articles, the important thing to note is that it’s a practice rarely utilized for anything other than generating topical/relevant content to help a page rank. In other words, these articles aren’t generated for the sake of human consumption; they’re generated for the sake of appealing to search engine crawlers. And with the advent of programs that tirelessly do all the laborious work for you — everything from scraping content (that is, gathering relevant content on its own per your specifications) to processing, modifying, and saving the end results — spinning articles has become an incredibly fast and simple task. If you want to see one of the most popular sites that’s chock-full of spun content, check out EzineArticles; a site used primarily for article marketing.

Now, if you’re wondering what the title of this post has to do with what I’ve written so far, the time has arrived to delve into that. Keeping a long story not quite as long, I like to perform searches related to my blog to see where I rank, who’s saying what, etc. Recently, I performed a search in Google for zdnet seo. Though it’s currently located at the top of the second page of results at the time of this writing, this soon-to-be-destroyed Web site showed up as the 8th result on the first page of results. I clicked on it and, well… I had a conniption.

Only kidding.

I didn’t have a conniption, but I was certainly astonished to see a veritable cornucopia of spun versions of many of my articles which read quite humorously due to the synonyms the software they used replaced many of my words with. For instance:

My Original: Questions/comments/concerns? Speak your mind in the comments section below! (Link to article)

Spun Version: Questions/comments/concerns? Talk the mind in the notes section under! (Link to article)

You can click on each of the links to compare the articles in-full, but as you can see, synonyms don’t always keep a contextually-relevant flow; so it’s quite common to end up with oddly-worded gobbledygook when using programs to spin articles. And although Google may see the spun article as unique content, it’s still close enough to the original for me to report the site to our intellectual property peeps here at ZDNet which should, in turn, be enough to circumnavigate matters of ranking by hopefully getting the faux articles removed. Less spam is a good thing.

Anyway, the main point of this post is to give those of you unaware, a glimpse into the process of spinning articles. Sometimes, it can get quite complex — such as when people pay others to take an article and re-write its contents from start to finish. The end result is a completely unique article that says the same thing in a completely different way. As such, those types of articles are very difficult to spot and are virtually impossible to claim infringement with.

In the case of my articles with this other site, perhaps I was supposed to just be happy that they included a mangled version of my blog post signature?

Regardless, the next time you think of stealing someone’s content, just make sure it’s not my content. If it is, then just be aware that my content is actually ZDNet’s content and ZDNet has an intellectual property division consisting of lawyers and all kinds of other fancy pants who know the ins-and-outs of acts like OCILLA and can take legal action accordingly. As for me, personally? Well, let’s just say I know all kinds of individuals who like to DESTROY the evil-doers of the Internet! Watch out, or else you just might have to deal with THIS guy!

Note: Of course I’m not literally going to destroy anyone, but I really will send our intellectual property unit a note of anyone I find stealing content. THAT is all.

Google Penalizes Overstock for Search Tactics

Google Inc. is penalizing Inc. in its search results after the retailer ran afoul of Google policies that prohibit companies from artificially boosting their ranking in the Internet giant's search engine.
Overstock's pages had recently ranked near the top of results for dozens of common searches, including "vacuum cleaners" and "laptop computers." But links to Overstock on Tuesday dropped to the fifth or sixth pages of Google results for many of those categories, greatly reducing the chances that a user would click on its links.
The incident, according to Overstock, stemmed in part from its practice of encouraging websites of colleges and universities to post links to Overstock pages so that students and faculty could receive discounts on the shopping site. Overstock said it discontinued the pro.

Internet search experts say that sites associated with educational institutions, which come with ".edu" in their Web addresses, are often considered by Google's search algorithm to be more authoritative than commercial sites. Experts say educational sites rarely link to commercial sites, so a shopping site can surge in Google rankings if an .edu page links to it.
"Google has made clear they believe these links should not factor into their search algorithm," said Patrick Byrne, Overstock's chief executive, in a statement. "We understand Google's position and have made the appropriate changes to remain within Google's guidelines."
Google wouldn't discuss details of the incident, citing a policy against discussing specific websites. A Google spokesman said its goal "is to deliver the most relevant information possible." He added that "attempts to game Google's ranking go on 24 hours a day, every single day."
Many companies use a variety of techniques to try to enhance their positions in search results, a practice called search engine optimization, or SEO. Appearing higher on pages containing search results tends to attract greater attention among the many customers who hunt for goods or services through Google and other search engines. Some companies hire SEO services to help elevate their rankings.
The Overstock incident is the second move by Google in two weeks against a large retailer for allegedly violating guidelines. Earlier this month, the New York Times reported that Google lowered the ranking of links to J.C. Penney Co. in response to tactics employed by an SEO consultant on its behalf.
The retailer has said that it wasn't aware of the tactics and didn't authorize them. A spokeswoman said J.C. Penney terminated its relationship with the SEO consultant. She said the retailer was disappointed Google has reduced its rankings and will work to regain its standings.
In Overstock's case, the retailer offered discounts of 10% on some merchandise to students and faculty. In exchange, it asked college and university websites to embed links for certain keywords like "bunk beds" or "gift baskets" to Overstock product pages.
Until recently, links to Overstock pages were among the top three results for such words on Google search results. By Tuesday afternoon, links to Overstock for those same searches dropped to between No. 40 and No. 70 in the rankings.
The change followed a complaint by a competitor last week to Google about Overstock's actions.
Overstock, which is based in Salt Lake City, was founded in 1999 and is known for discount merchandise. It had 10 million unique visitors last month, according to comScore.
Websites tend to rank well on Google results pages if lots of other sites post links to them. That's a key principle behind PageRank, the original algorithm developed by Google co-founder Larry Page to help assign a ranking to websites. If many sites provide links to a particular Web page, the PageRank logic goes, that page must be important or useful.
Google's guidelines ask websites not to participate in "schemes" that are "intended to manipulate PageRank," and it forbids sites from paying other sites to embed certain links on their pages. Many schemes intended to trick Google's search algorithm have included .edu links, search-engine experts say.
"There is big money in .edu links because they are 'trusted sites' in Google's eyes," said David Harry, president of Reliable SEO, a SEO specialist based in Canada.
Write to Amir Efrati at

Crexendo Ranks #7 in Best Local Search Companies for February 2011

Posted by Jeev Trika
The independent authority on search vendors,, has announced the best Local Search companies for February 2011. An independent research team that was assigned to the search engine optimization category reviewed each applicant in order to determine the best Local Search Companies. Crexendo made its presence as one of the top players in the rankings for this month in a field of thousands worldwide.

An extensive review was completed and the research team found that Crexendo, a full service SEO (search engine optimization) and local web marketing agency specializing in link building, search engine optimization, conversion rate optimization and paid search management. Moreover, the firm also provides hosted business telephone services (VOIP). Crexendo consistently produces high quality localized SEO results that in turn require national or international SEO clients.

Indeed, the Local Search industry is a cut-throat competition among its players. Crexendo specializes in localized, regional search engine optimization for all kinds of local businesses. The company has a proven track record of success for doing SEO for localized businesses in regional areas all over the map.

Crexendo offers full service outsourced local web marketing and search engine optimization services. They do all the heavy lifting so their clients can focus on aspects of growing their local business. Since 2006, businesses trust Crexendo as a valued resource for their internet business requirements. Among their top clients are eMusic,, IMAX theatre, OpenTable and Prosper.

The company's proven track record of success and their continued drive for excellence has earned Crexendo the ranking as the #7 Best Local Search Firms. has been ranking the best internet marketing service providers since 2002. As the independent authority on search vendors they have connected thousands of businesses with internet marketing firms that have provided top notch services. Over 50,000 visitors connect with every month in search of the best. In addition to the rankings of the best internet marketing service providers, visitors to the site can find information on the latest changes within the Local Search services industry.

To view the complete list of the Best Local Search companies visit:

To find out more about the Top #7 Local Search Firm, Crexendo, visit their profile at:

6 Dirty SEO Tricks You Must Avoid

By Katherine Noyes, PCWorld
The past several months have afforded several high-profile examples of how search engine optimization, or SEO, should not be done. Last fall it was DecorMyEyes and the case of the abusive business proprietor, and just recently it was JCPenney and the case of the short-lived black hat success.

Such stories are by no means the only ones out there, of course--they've just drawn more publicity than most. Either way, examples like these are a rich source of instruction for the rest of us and a good reminder that in SEO--as in so many aspects of life--there's a right way to do things, and there are wrong ones.

Want to improve your company's search rankings? Then make sure you don't try to play any of these dirty SEO tricks.
1. Cloaking Your Content

The No. 1 top offending SEO technique, according to both SEO software firm SEOmoz and Google's own guidelines, is to design your Website so that search engines see one thing while human visitors see another. This is commonly called "cloaking," and it's generally considered the dirtiest trick there is.

Car maker BMW kindly provided a vivid illustration of this technique a few years back, as well as what happens to those who try it. Specifically, it was discovered that BMW's German Website was using what are called "doorway pages," or text-heavy pages sprinkled with select keywords, to attract the attention of Google's indexing system. The particular search term it focused on was "used cars."

So, when users searching for "used cars" found the BMW site at the top of Google's rankings, they were naturally tempted to click on it. What happened then, however, was that a JavaScript redirect would send them directly to BMW's main page, on which used vehicles featured minimally if at all.

BMW's reward for its cloaking efforts? Google unceremoniously kicked the BMW site out of its index, as Google engineer Matt Cutts explained in a blog post from 2006.

2. Acquiring Links from Brokers, Sellers or Exchanges

The second worst dirty trick, according to SEOmoz, as well as one apparently employed by both DecorMyEyes and JCPenney, is to pay a link broker or participate in other link schemes so as to get numerous links to your site from all across the Web.

The reason this trick is tempting is that Google's page ranking system factors in the number of links pointing to a page when it tries to evaluate that page's importance. It's also tempting because it can work well--at least in the short term, as JCPenney recently demonstrated.

Why shouldn't you use it? Well, mostly because it's in direct violation of Google's Webmaster Guidelines, and it can get you severely punished, as JCPenney learned. If you participate in a link exchange program--whereby you link to a spam site in exchange for their links to you--the outbound links you install are also another factor that will negatively affect your rankings.
3. Duplicating Content

If a Website operator offers the same content on multiple pages, subdomains, or domains, it can result in extra traffic and higher rankings--or at least, so the thinking goes. Unfortunately, it's another violation of Google's Webmaster Guidelines, and it can get you kicked out of its index.

Other instances in which content sometimes gets duplicated include affiliate programs that offer little or no original content, auto-generated content that's packed with keywords but makes little sense to human visitors, and content "scraped" from legitimate sites and then modified minimally.

Not only will such techniques get you punished by Google, but they'll also turn away human visitors. Note that when content is duplicated legitimately, such as for printer-friendly versions of articles, there are ways to alert Google so it doesn't misunderstand.

4. Keyword Stuffing

The keywords used on any Web page are a major factor in that page's ranking, but it's a bad idea to use them indiscriminately or deceptively. That includes using too many of the keywords you're hoping to optimize on--thereby exceeding any kind of naturally plausible keyword density--and it also includes packing keywords in hidden text, different-color fonts and tiny type.

Once again, Google engineer Matt Cutts offered some additional explanation in a 2007 blog post, along with an illustration: Alex Chiu, whose Web page featuring "immortality devices" was at the time stuffed with irrelevant keywords. Guess what? Chiu didn't show up in Google's index. (Since then, it appears to be back, presumably because the keyword stuffing has been corrected.)

A useful test, as Google points out in its guidelines, is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
5. Banking on Negative Reviews

Although it was disputed by at least one SEO expert, the owner of the DecorMyEyes site believed that the more negative reviews and comments his site got--and there were many, thanks to his atrocious customer service--the better the site's rankings, primarily as a function of all the extra links and traffic. For a time, too, his strategy worked pretty well, for whatever reason.

In response to the case, however, Google says it has since tweaked its algorithms, though it didn't explain specifically how. My assumption is that the overall sentiment of a site's reviews are now a factor. So, lest anyone be tempted, this is not a sustainable strategy, nor a smart one.

6. Automatic Queries

Wednesday, February 23, 2011

Volacci Leads DrupalCon Panel on SEO, Google Analytics, & Conversion Rate Optimization (CRO)

SOURCE: Volacci

Pre-Conference Hands-On Drupal SEO Basics From Volacci
AUSTIN, TX--(Marketwire - February 22, 2011) - Volacci, the search engine marketing company that leverages semantic web and content management system (CMS) technologies to create customers from Web visitors, announces that Volacci's Erik Wagner will lead a panel discussion, "&%$@ My Internet Marketing Company Says," at DrupalCon Chicago on March 9th, 2011. Erik, Internet Marketing Manager of Volacci, will team with Tom McCracken of LevelTen Interactive to impart words of wisdom on Internet Marketing, Search Engine Optimization (SEO), and Conversions Rate Optimization (CRO) on Drupal, including Drupal 7.

DrupalCon Panel Presentation, March 9th at 2:15
"As more firms move to Drupal, the leading Content Management System (CMS) for SEO, Digital Strategy, and Social Commerce, implementers need good answers," says Ben Finklea, CEO of Volacci. "They are seeking out the search marketing strategies that gain the top spots in search results, increasing conversion rates and profitability."

The panel takes place on Wednesday, March 9th, at 2:15 pm. Attendees will learn practical SEO tips for Drupal and have questions answered, such as:

How is social media increasingly affecting organic SEO?
What's the best way to optimize videos for the search engines?
How do RDFa, micro-formats, and the semantic web change SEO?
What are some ways I can go about link building for my site?
How are search algorithm changes by Google affecting my site's search results?
Should I be using the asynchronous Google Analytics code?
Day of Pre-Conference, SEO Training on Monday, March 7th
In addition, Volacci offers a day of pre-conference, SEO training on Monday, March 7, 2011. Attendees will learn about recommended Drupal SEO modules, configuration, and content. They will be taught advanced SEO topics, such as site organization, A/B testing, landing page optimization, visitor conversion strategies, and automatic content tagging. Together, these make a finely tuned SEO machine. Register at:

About Volacci
Volacci combines Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Conversion Rate Optimization (CRO) to market profitable websites and create customers on the Web. Volacci services include planning, implementation, training, and analytics. The firm took more than 200 Web sites to new levels of success, across industries as varied as publishing, software, retail, law, real estate, and Fortune 500 companies. In 2007, Volacci developed the popular Drupal SEO Checklist module, with over 10,000 installations. The recent book by Volacci CEO Ben Finklea, "Drupal 6 Search Engine Optimization," is a step-by-step guide for ranking high in search engines with professional tips, modules, and best practices for Drupal web sites. Work with Volacci and expect your website to be humming with happy visitors, consistent growth, and a predictable revenue stream. Please find Volacci on the web at or call (512) 989-2945.

Hire SEO Company Sydney for Result-Oriented SEO Services

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There is a huge competition among SEO Australia markets. SEO company Sydney offers lot of SEO services and packages as per your individual requirements. You need to be careful while choosing the best SEO company Sydney. Many companies make false claims that they can get you a first rank in a matter of days and at a very low budget. You must check the credentials of the SEO company Sydney and read through the customer reviews carefully before outsourcing the SEO activities to them.
SEO Australia market has many talented SEO experts working for reputed companies. You are basically banking on the qualifications and skills of these SEO professionals. You need to gauge their knowledge and skills in terms of
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How To Boost Search Results, Without Ticking Off Google

Posted by Eric Savitz
Written by Brian Goffman

The New York Times recently reported that Google (GOOG) had “manually reduced” many of J. C. Penney’s (JCP) top keywords after the company was caught using a “black hat” SEO tactic for acquiring inbound links. Penney’s strategy consisted of getting a high number of inbound links to with anchor text like “bedding,” “area rugs” and “skinny jeans” from sites with no content or relevancy around those items. In doing so, they broke one of the cardinal rules of search engine optimization, which is that the content you create, the pages you build, and the links you acquire should be both natural and relevant. Although many companies use this strategy to drive traffic to their Web sites, it is an extremely risky proposition. The more the content or links you acquire are outside of the guidelines that search engines like Google apply, the higher the probability that you will get penalized (e.g. dropped rankings) or worse – put into the Google Sandbox, where an entire domain is removed from the search index.

Here are some things to consider in your company’s SEO program to keep your brand – and Web site – in Google’s and Bing’s good graces.

First, some “black hat” things to avoid:

Link Farms: A link farm is a group of Web sites that all link to every other site in the group. The primary purpose of linking schemes is to manipulate search engines, as opposed to adding actual content to the Web. This behavior can get you dropped or banned entirely from Google.
Cloaking: Search engines look at all text contained on a given Web page and use it to determine the relevance of that page to a given search query. What search engines can see and what a person can see on a given Web page, however, are not always the same. Cloaking involves adding text that is the same color as the background, thus making it invisible to the human eye, while keeping it visible for search engines.
Doorway Pages and Redirects: Doorway pages are fake pages (a/k/a spider food) that are designed to cater to search algorithms, but are never actually seen by users. Doorway pages, and their sister tactic, redirects, are used for the sole purpose of tricking search engines to get a higher ranking. This practice is strictly forbidden by almost all search engines, and the penalties for those who get caught are stiff.
Irrelevant links: Some sites will allow businesses to buy links with whatever anchor text they want, regardless of whether it is relevant to what they are actually selling. Among other questionable practices, J. C. Penney bought links from sites that had nothing whatsoever to do with bedding, area rugs, or skinny jeans.
And some better tactics:

Know your SEO strategy: Whether you are a small-to-medium business doing your SEO in house, or an enterprise using an external SEO provider, it is critical to have a finger firmly on the pulse of your SEO strategy. Just as businesses carefully monitor employees and other service providers to ensure quality control, accountability and brand management, they also need to have mechanisms in place that allow them to track and control the strategies and progress of their SEO providers. There are many software programs now available that allow companies to audit SEO strategies, and nip bad practices in the bud before they result in harsh consequences. In addition to monitoring SEO tactics where inbound links are placed, businesses must also be clear with SEO providers about the strategies they want them to use, pre-approved tactics, and make sure that policies surrounding SEO and other online marketing efforts are clearly and strictly enforced. According to official statements released by J.C. Penney, the company was unaware that its SEO service provider was using black hat tactics, and it has now fired the provider. Whether J.C. Penney actually knew what was happening or not, they still bear at least some of the responsibility for the predicament in which they are now embroiled. More importantly, regardless of who is actually at fault, J.C. Penney, its brand, and its bottom line, will be the ones paying the price.
Treat your brand and website as a long-term investment. Good SEO is not quick, but the benefits of it can last a long time. While SEO traffic takes time to build up, it will sustain and build on itself over time. It’s a marathon, not a sprint. If you need quick traffic, look at paid media campaigns like paid search, targeted display and smart email.
Invest time and resources in creating good content. Good SEO is built on high-quality content. Mediocre content that is optimized for search engines might result in site visits, but it certainly won’t keep visitors on the site, and it won’t get you customers (i.e., ‘converted’ visitors). Some Web sites are famous for creating content with the sole purpose of optimizing for search engines. Last week, The Huffington Post got lots of attention for its headline, “What Time Does the Super Bowl Start?” The headline resulted in a number one ranking on a Google search on the topic, but didn’t exactly improve HuffPo’s reputation or credibility. While HuffPo took the easy route to attract site visitors, investing time and resources in creating good content that both serves as a useful resource and contains optimized keywords and phrases is crucial to ensuring that website visitors not only go to your site, but stay there. Creating the content and syndicating the content in a smart way will result in higher visibility to your audience and, yes, good quality links back to your site.
Invest your budget in building links, not buying them. The process of link building requires time and resources invested in conducting research, writing content, syndicating the content, and reaching out to relevant audience sites and engaging in that conversation. Short-cuts are not an option. Buying links is certainly the faster and easier route, but the return on investment won’t be as high. The only way to truly build a good reputation, large following, and recognizable brand is to invest the time and resources necessary to research, create content, and establish relationships within the industry.
Your brand is your biggest long-term asset. This is especially true online where reputations are critical and the speed of conversations is increasing at an exponential rate. If you want people to do business with you online, you need to take care that your brand is presented in the most favorable light possible, which includes using white hat SEO practices.

Brian Goffman is CEO and co-founder of Optify, an online marketing software and services provider for the real-time Web.

Tuesday, February 22, 2011 Ranks #1 in Local Search Companies in United Kingdom for February 2011

Posted by Jeev Trika
The independent authority on search vendors,, has announced the best Local Search Companies in United Kingdom for February 2011. An independent research team that was assigned to the Local Search category reviewed each applicant in order to determine the best Local Search companies in United Kingdom. made its presence as one of the top players in the rankings for this month in a field of thousands worldwide.

An extensive review was completed and the research team found that deals in Local Search, Search Engine Optimization, Social Media Optimization, Link Building as well as Reputation Management and Press Release Distribution services. As a result, the firm consistently produces high quality results for their clients. offers a range of flexible Local Search packages to suit any business.

Indeed, the Local Search industry is a cut-throat competition among its players. is an online marketing company whose reputation was built on their ability to deliver strong natural search rankings. Over the last five years, the firm has consistently lifted websites to the very top of the search engines using only the most ethical and approved techniques. These consistent offerings have distinguished from the ordinary and made its mark on their Top #1 position among the very best Local Search Firms in United Kingdom.

Local Search is the perfect first step for those clients who are planning to bring in targeted traffic from the search engines. Although recommended for all websites, Local Search particularly benefits the websites of businesses that do not naturally trade online - from restaurants and bars, solicitors to electricians.

Over half the online searches in the United Kingdom for products and services are by individuals looking for a local provider. The least expensive way to access that market is to ensure that the website is optimized not just for their client’s keywords, but also for their local area. By appearing at the top of the search engines for these kinds of searches, not only will their clients increase their traffic, but that traffic will also have a significantly higher conversion rate than normal. implements certain standard techniques in SEO that must be followed to ensure success. These are the basics of keyword & competitor analysis, on-site SEO and off-site SEO (primarily link-building). All companies claiming to provide SEO services will offer these services to varying degrees of proficiency. The keyword and competitor analysis is as in-depth as any of its competitors and all the on-site work is being overseen by web design experts with an average of eight years' experience in on-site SEO. It is within the field of off-site SEO, however, that truly stands out. The reason that their success rate is so high compared to their competitors' is due to their 1,000-plus portfolio of authority websites, covering a wide variety of industries, and our ground-breaking use of dedicated support sites. owns and runs over 1,000 websites, mostly Page Ranked 3 or 4 but as high as 7. By controlling these popular and genuine websites, is able to add perfectly optimized, contextual, relevant and authoritative links to home pages and sub-pages. These types of links are incredibly powerful contributors to search engine rankings.

The company's proven track record of success and their continued drive for excellence has earned the ranking as the #1 Best Local Search Companies in United Kingdom. has been ranking the best internet marketing service providers since 2002. As the independent authority on search vendors they have connected thousands of businesses with internet marketing firms that have provided top notch services. Over 50,000 visitors connect with every month in search of the best. In addition to the rankings of the best internet marketing service providers, visitors to the site can find information on the latest changes within the Local Search industry.

To view the complete list of the Best Local Search companies in United Kingdom visit:

To find out more about the Top #1 Local Search Firm in United Kingdom,, visit their profile at:

Google gets more social

Last week, Google updated its search engine to put more emphasis on results from relevant social sources, the company announced on its official blog.

If searchers have linked their social networking accounts to their Google accounts, the search engine will use this information when generating search results. For example, if the searcher is trying to find information about a company and his or her friends have posted a link to an article about that business, then that link may be displayed in the search results.

While Google's new social search will not use Facebook for any of its query results, the company did announce it will use information provided by users' Twitter, LinkedIn and Flickr accounts, with more to come as the service evolves.

"Today we're doing a little bit more to bring you all the goodness of Google, plus the opinions of the people you care about. As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn't just about pages - it's also about relationships," explains Google's product management director, Mike Cassidy.

This latest move emphasizes why it is so important that companies leverage both B2B search engine optimization and social media,as the two channels are slowly begin to affect each other more and more.

Webmaster explore ethical internet marketing options

by Margarette Mcbride

One of the many popular methods used in Internet marketing is SEO. Search Engine Optimization, or SEO, is one of the most widely used methods to improve a website’s visibility in the World Wide Web through major search engines such as Google, Yahoo!, and Bing.

However, though successful and effective, SEO requires a lot of work, understanding, and patience not only among SEO specialists, but also among the clients that outsourced their SEO needs. This is because its techniques and methods requires time to grow to achieve its effectiveness in SEO. These techniques are normally known as White Hat SEO Techniques.

But there are several techniques used in SEO which can offer quicker results compared to the use of White Hat SEO techniques. However, according to many SEO Philippines experts, these types of techniques are usually those that search engines are trying to prevent, which is why these major search engines have continuously changed their algorithm to address the adverse effects of these techniques in their search engine result pages or SERPs. These types of SEO techniques are known as Black Hat SEO.

Effectiveness and Effects of Black Hat SEO

What is Black Hat SEO? Black Hat SEO is a term given to SEO techniques that causes adverse effects in the natural algorithm of search engines. It aims to manipulate and deceive search engines into thinking that a website contains legitimate contents for a specific search query until users found out that this website lacks the necessary information than they have expected. This would reflect greatly on a search engine’s reputation in providing the right information for their users.

Though search engines had continuously changed their algorithm, there are still a number of Black Hat SEO techniques that many SEO experts have used in the market to quickly improve their rankings in major search engines.

But according to many SEO experts, such as those from SEO Philippines companies, Black Hat SEO can only be as bad as it is if its used abusively. Many SEO experts today have combined White Hat SEO with Black Hat SEO.

Black Hat SEO techniques are only used to quickly raise a website’s ranking in search engines, while making use of White Hat SEO for permanence in ranking. Once they have achieved their goal, they will then drop the use of Black Hat SEO and stick to the use of White Hat SEO techniques. And most of these websites are 90%-100% relevant to the keyword they are optimized for, such as the keyword SEO Philippines for an SEO company in the Philippines.

However, according to many SEO experts, though how honest these websites’ intentions are, they still affect the natural selection of search engines for relevant websites, which is why these techniques are still known as Black Hat SEO techniques, which can ban a website if it was caught using one of those techniques. For more information visit to our site at

About the writer:

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.

About the writer:

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.
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Hire Dedicated SEO Expert and Profit claims Aditech SEO Services

Aditech SEO Services, a leading Search Engine Optimization company, enables the clients to hire dedicated SEO experts. They can hire them for any duration of time and can profit immensely from this practice according to Aditech SEO Services.

Online PR News – 21-February-2011 –Aditech SEO Services, an established Search Engine Optimization (SEO) firm in India, claims that it is profitable for clients to hire dedicated SEO experts. The company claims that it will benefit them immensely. The chosen expert will only work for the client for the specified duration. Duration for which the expert is made to serve is also decided by the client.

The biggest benefit of this practice is that the expert will work exclusively for the client. Their entire attention will be towards the development of the client’s website. They will also spot the areas that need improvement and advise the client accordingly. It is qualitative and inexpensive to hire dedicated SEO experts. Clients can also learn extensively from this practice.

A high profile company official was heard, “Aditech SEO Services offers what the client wants when it comes to SEO! Be it the entire service, hiring one of the experts, or consultation. Our suggestions and strategies are trusted and followed by the clients. We understand the importance of this practice and hence advise clients to hire dedicated SEO experts if needed instead of the entire service.”

Aditech SEO Services is based in Ahmedabad, Gujarat but provides this service all over the world. It is in the market since a considerable time. It believes that many times, the company requirements are such that can be fulfilled by a single professional. One need not contract out the entire project to the service provider. It advises the clients to opt for professionals instead of services in such circumstances.

Another senior company executive remarks, “Not all the firms offer the facility to hire dedicated SEO experts. We do! It is given to the clients as an option. This measure is taken after extensive market research. It would be beneficial to the clients if they choose a service that fits their requirements. If their requirement is for a single SEO expert, there is no point in hiring the entire service!”
To get in touch with a company official, please click on the link given below:
For more information on the service, please visit:

Social Media, SEO and Web 2.0: Crucial Tactics for Law Firm Internet Marketing

Law Firm Internet Marketing News– So much information on how to approach law firm Internet marketing, and where to put your money has been thrown at you as you began your search on how to create a successful online advertising and marketing campaign. Confusing terms like search engine optimization (SEO), social media, law firm websites, and blogs have been swirling in your head as you decide where to put your marketing bucks, as Internet marketing firms explain how and why each facet of your campaign is beneficial to one another.
No single marketing component is “powerful” enough to stand alone in terms of bringing visibility and new clients to your law firm. A comprehensive law firm marketing campaign is imperative to creating brand awareness, visibility, and to attract new clients and cases. Utilizing lawyer websites and private label attorney newsrooms, an exclusive marketing product offered by CEPAC Inc., SEO and social media can actually benefit one another.

This is how:

• Law Firm Websites: First, you need to be found on the Internet, most notably on Google, Yahoo and Bing by potential clients. People no longer thumb through the Yellow Pages looking for a lawyer or solely rely on a personal recommendation; they are searching the Internet and doing their own educated research. If you don’t have a website, you likely won’t be found. This attorney website serves as the foundation of your Internet marketing plan.

• Attorney Newsrooms/Blog: CEPAC’s law firm newsrooms center around user-generated content, which is published on the newsroom by the law firm. These should include firm updates, commentary, news articles, press releases, and other content that attorneys choose to add. These private label attorney newsrooms, complete with a search engine optimization feature, allow your law firm’s message to be heard across the web with the push of a button. The powerful online legal newsroom product, Smart News Technology, gives your law firm the best chance for pickup on search sites such as Google, Yahoo and Bing. These articles also link back to your law firm website, boosting your visibility and rankings on search engine result pages (SERP) by creating authoritative links. The articles can also be broadcast to your social media pages, gaining even more for visibility for your attorneys.

Google also gives more weight to fresh user-generated content, which is the content your attorneys post on your legal newsroom. This user-generated content actually boosts your website rankings on Google. Each time that your content is changed, added to, or updated on your law firm website; Google Caffeine will consider the updates as new content, allowing for better placement and relevancy in search engine results pages (SERP), as previously reported in, “Law Firm Marketing News: User Generated Content Packs a Bigger Punch with Google.”

• Social Media: Creating social media accounts on Facebook and Twitter are key in successful marketing campaigns. Pretty much everyone is on the social media sites, which creates a pool of potential clients for your law firm to market to. Posting articles, news and updates on the firm, verdicts and other relevant information, which provides a back link to your website helps to boost your rankings every time it is “re-tweeted” or your link is shared by your friends on Facebook.

Google prides themselves on providing the most relevant search results to consumers, so in doing so, they recognize social media people as real people. When the post is shared by the social media users, it helps Google gauge the relevancy of the page. While sharing on social media sites don’t necessarily create a lot of “juice,” it does create trust among users and potential clients who see the link, the number of people that have viewed it and thought it was relevant enough to share.

• SEO: Lastly, to make everything cohesive, you will need a comprehensive SEO program for your website and blog. SEO will help place your law firm website and articles at the top of SERPs and above your competitors. Your legal website needs to be optimized for keywords and phrases relevant to your practice area and who you are marketing to, so that local consumers searching the Internet can find your website on search engines.

Cepac, lawyer marketing agency offers highly effective Internet marketing, advertising, social media campaigns and online public relations; along with more traditional lawyer marketing approaches including television, radio and print advertising.

For more information on website design for attorneys, law firm Internet marketing, SEO for law firms or Smart News Technology, contact Rene Perras or visit

Media Information:

Phone: 561-247-1646
Url: Lawyer marketing - Rene Perras

Tags: attorney website, CEPAC, Google, internet marketing firms, internet marketing news, Law Firm Internet Marketing, law firm marketing, lawyer marketing, lawyer websites, Rene Perras, search engine optimization

The Top 10 SEO Software Companies Ranked By for February 2011, an independent authority on search vendors has named the best SEO Software Companies for the month of February 2011. With so many software tools geared towards the search engine optimization industry, and more being introduced to the community on a regular basis, assigned its research team to review these tools and identify the best SEO software programs that are available to the market.

“Our research has revealed that many software providers seek to sell automated software via automated channels. In turn, software providers can lose the human touch and become slow in response to software training and support,” said Jeev Trika, Managing Partner of (

The Top 10 SEO Software for February 2011 are:

1.) Web CEO LTD

2.) Internet Business Promoter

3.) The SEO Engine

4.) Conductor

5.) WebPosition

6.) Seo Elite

7.) SEOintelligence™

8.) Advanced Web Ranking

9.) Link-Assistant.Com

10.) Apex Pacific Pty Ltd. has made use of rigorous evaluation criteria and the guidelines set for software to rank a list of the top SEO software tools in the industry. All software solutions underwent an in-depth analysis that delves into a vendor’s business practices and compares them against industry standards to ensure that the product is quality. Often times the research team connect directly to the clients of the product and test the tool in house to determine the overall quality.

There are five key areas that the team focused on when dealing with evaluating and ranking SEO software. First to be evaluated on is the accuracy of the application. Efficiency comes next and is being measured based on a comparison of the overall feature-set and performance compared to the tool's competition. Afterwhich, the GUI Interface used in the SEO Software is carefully analyzed. The features of the software are also compared to features of competing software. Lastly, the research team measures the level of software support in multiple ways.

ABOUT is the independent authority on search vendors worldwide. The site was developed with the goal in mind of recognizing the best internet marketing service providers across the world. Thousands of daily visitors connect to to look for the best services available. In addition to the independent rankings of the best internet marketing service firms, visitors to the site can access internet marketing news and information from the knowledge zone, press releases section, and other information-rich areas of the site.

SEO Software Companies that are interested to apply for ranking can visit:

Learn more about the Best SEO Software Companies worldwide for February 2011 at: