Posted by Byron Solari
Local optimizing for Google places needs to be of major focus as the new 2011 ranking algorithm. It will maintain your business in local business listings. Yahoo local, Microsoft’s Bing local also address local search engine optimization as a service they will shortly bring this service into focus.
SEO firms using traditional SEO tactics are not fully geared for the radical geographical changes in search indexing. Weekly and daily changes in Google places has a ranking effect even for the highest ranking websites with thousands of backlinks. Some of the local services for local listings are below:
Citysearch, Yelp. insiderpages, Yellow Pages, Google maps, Tripadvisor, Local.com, Zagats
Optimizing for Google local places is contingent on keyword listing both on page and links to local places pages. It is critical to use keywords sparingly and not to overstuff keywords on local search engines. Your website can be affected adversely if you abuse the local Google places feature. The point about the local search algorithm is that it is pretty democratic, it allows smaller business websites the chance to compete with large budget sites that in fact do not offer local services or are part of a corporate chain.
Local google maps is the same service as before and needs to same type of optimization. both video and multimedia all help rank the your local maps site.The links generated from local services and review sites all push your Google places to the forefront of search terms regardless of whether another website has thousands of links.
If you use Google places marketing you can save your business a lot of money. The Google service is free and can offer you page one results providing you know how to optimize and keep track on a daily weekly basis. If you are a law firm and you are paying more than £1,000 a month for search terms like, “Personal Injury lawyer Brighton” you are still paying too much.
The Google places feature is important for your SEO company to optimize. It is actually paramount to having your business found in local searches where terms like “Brighton search engine optimization” are required to rank in the Brighton area.
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