Google’s Farmer Algorithm: What’s in store for Ecommerce SEO - Convonix

Google tweaked nearly 500 changes in its algorithm to improve their search results and do away with content farms and spam websites. It is not new for Google to ring in changes to its algorithm, but this latest one seemed to tighten the reins on quality control rather stringently. It is commonly believed that search engine optimization (SEO) employs tactics to go around Google’s algorithm to get a good set of ranking for a website. Sometimes, the tactics turn grey when online merchants try to ape existing content or produce high number of contents that lack quality and clarity. Hence, firms like Convonix have to be thoroughly up to date with the antics of Google.

With an improved algorithm up and running, low-quality content pages are being pushed to the back while high quality content sites, such as those with original data, research analytics and meaningful insight, are being pushed to the top of the search results. Also, instead of finding multiple page results of basically the same link, Google will generate more relevant results devoid of link farms and worthless content. 

This update has called for SEO marketers to look to three basic things:

1. Avoid reprocessed content: To copy and refurnish content may have been an easy trick of the trade, but now it calls for Search Engine Optimizers to look for fresh and quality-rich content.

2. Produce Unique Content:  It pays to be interactive and informative in a unique way that, consequently, generates higher traffic and ranks. 

3. Focus on overall development of a business: By directing SEO focus on developing the overall business outlook, such as through good HTML construction, relevant anchor text and title heads, balanced content and ad ratio etc, will add to a better overall experience will the business. This results in higher return rates and popularity of the business.

Source http://www.groundreport.com/

Crest Media Implements Strategies for Conversion Rate Optimization

Crest Media, Inc., a company facilitating search engine optimization (SEO) and web design, implements strategies for conversion rate optimization to help generate more sales for clients. The number of sales resulting from internet marketing tends to fluctuate; realizing this fact, the Crest Media professionals create a unique experience for landing page visitors with the aim of converting a larger percent of visitors into clients.
Additionally, Crest Media offers a wide range of services, such as, online video production, email marketing, Pay Per Click (PPC), interactive and social media marketing (SMM). Researching keywords, building relevant links, determining the client's target market and copywriting are some of the other services included in the company's inventory.
The web designing services offered by Crest Media surpass basic construction. It includes incorporation of additional features such as, video streams, flash animations, chat functions as well as virtual tours to offer clients the necessary business edge. Furthermore, the company specializes in developing custom websites - one that is well designed, easy to navigate and exhibits a high level of professionalism to potential customers.
Crest Media boasts of having designed PennyBailBonds.com, AshleyChildersMusic.com and the Los Angeles Constitutional Congressional Coalition (LACCC) website, among others. The company has also several website redesigning projects to its credit - JoesAutoCenter.com, StuartRogersStudios.com and SusanNelsonArt.com.
Praising the high professionalism displayed by the company, David Lin of the VivitekCorp.com, said, "Crest Media has a very professional team to design our website with amazing results. Especially on quick response and all the supports needed".
James Kruger, owner of Gorlitz Sewer & Drain, Inc. extolled Crest Media in high-flown words saying, "We are delighted with our site and equally delighted with the professional and lightning fast service we got from Crest Media. I'd have no hesitation in recommending Crest Media as a top notch web design company."
About Crest Media, Inc:
Mike, the CEO of Crest Media, once worked for a marketing agency whose inferior products and shoddy customer treatment motivated him to start a company which would value clients and hold business ethics in high regard. Thus, he founded Crest Media, Inc which remains focused on quality customer service at reasonable prices. All websites developed by Crest Media are custom-built, functional and aesthetically pleasing.
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Source http://www.sfgate.com/

Top SEO Company Featured in Leading Business Magazine

The president of RankGiant.com, a SEO company located in Westlake Village, CA, has been featured in C-Suite Quarterly Magazine.

Online PR News – 25-March-2011 –Westlake Village, CA, March 25, 2011 -- The president of RankGiant.com, a SEO company located in Westlake Village, CA, has been featured in C-Suite Quarterly Magazine. Craig McCracken, President, is an SEO Specialist that has worked in Internet Marketing and Search Engine Optimization for over a decade. His feature story in CSQ highlights how to “Increase Business with Search Engine Optimization.”

RankGiant.com specializes in effective online marketing services such as local SEO and nationwide SEO, as well as link building, social media marketing and text and banner advertising. From brand new websites to those listed in the top 10,000 websites worldwide, Craig McCracken and the RankGiant team have dominated top organic search engine rankings with significant results. Recently, C-Suite Quarterly, a leading regional business and leadership magazine, featured Craig McCraken in their Spring 2011 issue as a CSQ Advisor in the Business and Technology section. The magazine has recently covered feature stories on renowned business leaders like Jeffrey Immelt, the Chairman and CEO of General Electric.

On SEO, McCracken affirmed that, “Search engine optimization is a must these days. There really is no option if you are in business. Customers are no longer looking in phonebooks for the services they need, they are going straight to search engines such as Google, Yahoo and Bing. If Google can’t find your company, then neither can your customers.” Everyday the market place is growing, with companies new and old competing for the limited pool of customers in their industry. With search engine optimization it’s easy to get your company to the top of organic listings and get found by your target market.

About RankGiant:
RankGiant is a search engine optimization and marketing firm in Westlake Village, California, built on the passion to provide a better way for companies to raise their rank and get found in the leading search engine’s organic search results.

Contact:
Jeremy Feldman
Business Development
RankGiant
Westlake Village, CA 91361
800-882-1500
jeremy@rankgiant.com
http://www.rankgiant.com

 Source http://www.onlineprnews.com/